Your Blog is your voice, you opinion, your megaphone in this fast passed internet world we live in. Your standing on a busy street corner and your blog is your voice to get attention. Everyone is busy not paying any attention to you because what you are saying is not important to them. The key is to find interesting topics that the people driving by your busy corner want to hear.
Let me break it down for you there are several pieces to the puzzle. Your website are the big signs people see or small signs way off in the distance if not properly optimized, telling people about your website. People read those signs and see if they want to drive into your website or not. Your email is your mailbox where you get your orders, questions, and inquiries from those people that have entered your website. You blog is your voice to tell those people wants important about your website, to influence them to come into your website and look around, spend some money!
Imagine the beer guy at the baseball game only holding up a sign. This would be your website without a blog! When he shouts cold beer, cold beer, get your cold beer here! Even if you don't see him you hear him. Your blog is the beer guys voice, that's why important it is to your website.
A blog is your websites voice! Shout loud and shout often, blog on my friend.